Qlavo

Case study / Smarter Tracks

From invisible to #1.
On ChatGPT, for HVAC tool tracking.

Client

Smarter Tracks, tool tracking software for contractors. Founded 2025.

Engagement

45 days, 29 September to 13 November 2026. ChatGPT only.

Result

Both HVAC questions went from 0 of 10 answers to 7 of 10, with Smarter Tracks ranked #1.

The starting point

Smarter Tracks is a young product in a crowded market. Hilti, Milwaukee and a handful of established tool trackers dominate the search results and the review sites.

We agreed ten questions a contractor might ask ChatGPT, then asked each one in ten fresh chats. Across all 100 answers, ChatGPT never named Smarter Tracks.

  • What is the best HVAC tool tracking software?HVAC
  • What is the best HVAC tool tracking app?HVAC
  • What is the best tool tracking software for construction?Construction
  • What is the best tool tracking app for construction?Construction
  • What is the best tool tracking system for construction?Construction
  • What is the best construction tool tracking software?Construction
  • What is the best construction tool tracking app?Construction
  • What is the best tool tracking software for contractors?Contractors
  • What is the best tool inventory software for contractors?Contractors
  • What is the best tool checkout system for contractors?Contractors

What we did

  1. 01

    Measured first

    Ten buyer questions agreed up front, each asked in ten fresh ChatGPT chats. Every answer, ranking and cited source was recorded, so every later number compares like with like.

  2. 02

    Rewrote the pages ChatGPT reads

    Comparison pages for HVAC, construction and contractor tool tracking, written as plain facts: what each tool does, who it suits, prices and where it falls short. The founder published the changes himself.

  3. 03

    Got the changes indexed

    Bing Webmaster Tools and IndexNow submissions after each update. ChatGPT search leans on Bing, and the HVAC numbers moved shortly after the pages were re-crawled.

  4. 04

    Pitched outside publishers

    Outreach to the review and roundup sites that ChatGPT cites for these questions. No paid placements.

The results

Each figure is how many of ten fresh ChatGPT answers put Smarter Tracks in the top three.

CheckHVAC softwareHVAC appOther 8 questionsAll 100
Baseline28 Sep · India0/100/100/800/100
Final7 Nov · US7/107/100/8014/100
  • In the final check, every time ChatGPT named Smarter Tracks it ranked it first or second, and first in 13 of 14.

What didn't move

The engagement aimed for seven of the ten questions. We won two, so the full target was not met.

On the eight broader construction and contractor questions, ChatGPT read Smarter Tracks' own pages in most answers but still recommended the tools that outside roundups and review sites name. On these questions, a vendor's own site is read as background, not as proof that it is the best choice. Moving them takes listings on those roundup sites and real customer reviews, which is months of work, not weeks.

HVAC moved because few sites cover it, and Smarter Tracks is the only HVAC-specific tool in them.

The client's review

“Impressive results in a short amount of time”

Brock Coburn, Founder, Smarter Tracks
Overall experience
10/10
Communication
10/10
Speed and turnaround
10/10
Quality of the work
10/10
Honesty about results
10/10
Ease of working with us
10/10
Likely to recommend us
10/10

Submitted through our review form on 9 November 2026, after the final results were shared. Quoted word for word, with his permission to name Smarter Tracks.

Want the same check for your questions?

We run your ten buyer questions before we invoice, and tell you if fewer than four look winnable.

See the plan ansh@qlavo.co.in